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While doing popcorn day at my daughter’s school, I got to talking with the gal who was volunteering with me about SEO on websites – because well, my conversations always wander in one of four directions; the internet and marketing, religion, homesteading and holistic living and since we had already completed one other project together and discussed philosophy the last time, this time we veered off in the marketing direction.
Cindee is a photographer. She specializes in Commercial, Seniors and Athletic photos. She has a site all set up over on SmugMug but was wondering about getting found in the search engines. Because of our chat I thought I’d do a little overview of how to get found.
Keyword Strategies For Photographers
Of course you want to be found for your specialty in your immediate area but there is a lot of potential for expansion if you think about providing help for people getting ready to have photographs taken professionally. Or even helping amateur photographers take better pictures on their own.
In Cindee’s case she could look at helping seniors pick the best outfit to be remembered in, or backgrounds. So keywords like “selecting the best outfit to be photographed in if you are a senior citizen” or “how to get the best action shots of your high school football star” Long tailed keywords answer specific questions people are asking for answers to.
Here is a quick video that will give you a brief over view on picking keywords that you can rank in Google:
There are other ways to monetize your venture too. Getting an Amazon Affiliate account isn’t difficult, and though you might not make a fortune at it, it you add links in your content back to an Amazon product that can provide a solution you may make a bit of extra income!
There is a product called Reverse Attack Marketing that really covers how to do this effectively as well as going over how to pick keywords and get them ranked that I highly recommend. While your main focus is photography, it never hurts to pick up a few pointers and/or dollars too. Reverse Attack Marketing also has a group that is positive and active over on Google Plus that you can ask questions in and get solid advise about marketing strategies from experienced marketers.
Blogging for Leads
Cindee’s other problem is she is at a loss for what to blog about. She knows that she needs to blog to get traffic. Knowing what keywords you are targeting really helps with this problem. If you, as a photographer, (or any other professional endeavor) sit down and decide on 52 keyword phrases you are going to target over the course of the coming year you will have 52 posts that you can focus on.
Only commit to writing one post a week. If it is a killer post, with lots of value, it will be enough. Once you write your post you will then need to syndicate it. Syndication is the process of getting your message out in various social media places, which we will talk about in the section right after this one.
On Page SEO Strategies For Photographers
One should always have a blog attached to their website so that there is a constant source of fresh information being added to their site to increase the chance for getting found in the search engines for a variety of keywords.
Fodder for your blog could included things that would help people getting ready to be photographed so that they could get their best results. Realize that the search engines look at your site from two perspectives. The first is, what is your over all niche and the second is what are you offering. They tell what you are offering by the words, picture and videos you put on your site.
The very basics are that you should have your keywords in your headline, in your permalink, in your article at the beginning, in the middle and at the end. Try to incorporate the phrase in an H2 tag into a heading or two within the article. Make sure your pictures are all optimized for alternate text, which should be your keyword/phrase.
And make very sure that everything you blog about at the end gives people a call to action. Have them contact you at the very least.
Social Media For Photographers
Once you have your blog post completed the next step is to share the love. Some sites are more visually oriented than others, like Instagram, Tumblr, YouTube, blogger and Pinterest and you can use these sites to really enhance your brand. Since you are, in most cases, the brand it is perfectly fine to have a business account on Pinterest even though it is your personal account. A business account will allow you to tie your website to your account.
You will want to make boards that have the exact same title as your keyword that you are trying to get ranked. The you will want to pin pictures from your posts. (You can also pin videos!)
When you set up your social media sites, YouTube included, you need to make sure you have completed your whole profile. As a photographer you should have amazing banners, check out fivrr to have Facebook, YouTube, Google+ and your Website banners made. They should all be easily identifiable as being part of the same network and everything should point back to your website.
Offline Marketing Ideas:
- Have stickers made over at Vista prints for your car that link to your website.
- Make up business cards and leave them in local establishments where people who might need your services might frequent.
- Run ads in local publications
- Join local Facebook Group that sell stuff and make it a habit to post in them about your services regularly.
- Print up flyers and pass them out at local events like picnics, parades, or farmers markets.
- Set up a booth at farmers markets and other event opportunities in your area – check with the local chambers of commerce.
- Keep your camera with you and take random pictures of people, get their email address and send them the complimentary pictures, then add them to your email list and tell them about specials, let them know when you’ve updated your blog, etc.
The single biggest way to get known and increase your business is to be super helpful and be in front of your potential customers when ever they might need to have pictures taken.
If you need help implementing these strategies, contact me over on Facebook, or message me through here. I specialize in helping people who are technically challenged get more business online and off.