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Pinterest, one of the hottest places to advertise visually related concepts, has started a new revenue stream for themselves. Whether they are trying to compete with Facebook, I’m not so sure, as, in my opinion, the two platforms are miles apart.
Pinterest promoted pins are only being offered to a select few marketers these days, and quite honestly I’m not too sure how I ended up being chosen to participate in the Beta program recently launched. If you are not one of the “chosen” you can request admittance into the program here
Advertising on Pinterest using the promoted pins would seem to be straight forward. They give you the basic rules:
- Be authentic. Promote Pins that express who you really are and what you actually offer.
- Promote Pins that make you proud. We have high standards for our community and want ads to be some of the best stuff people see on Pinterest.
- Don’t promote spam or other bad stuff. People should be safe from that on Pinterest.
- Follow our policies and honor the spirit of the rules. If it seems close to the line, don’t do it.
- Obey applicable laws and regulations. We want people to follow our rules, so we follow theirs.
Not too dissimilar from Facebook so far, though unlike Facebook Pinterest doesn’t have big rules about print on your pictures.
From what I can tell about advertising on Pinterest, they want vertical pictures about 600×900 in dimension, that are eye candy. Pinterest is a visual medium, more like Tumblr or Instagram than Facebook. You can do double duty with the pictures you create for Pinterest by posting them to Tumblr and Instagram.
Many of the big players got invited to promote pins over on Pinterest and Pinterest made a board of the kind of pins they want to have promoted. You can view that board here. Over all Pinterest wants pins that are: “helpful, beautiful and actionable”.
These three aren’t that hard to accomplish even without the upscale advertising departments many of the big companies have. Unlike some types of PPC, Pinterest promoted pins are better suited to aim at blog posts, maybe a sales page that has lots of content on it or a training such as a video that doesn’t have a landing page as the first item.
There are many tools around to help you create lovely, pin worthy, pictures. Here is a list of 33 Graphic Resources:
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Because it is fairly new, the cost per click with Pinterest Promoted Pins is pretty low even in highly competitive categories.
As with all pins, when you are constructing your promoted pins you want to make sure to have a quality description with a good, relevant call to action. You also want to be sure that the link works! Study those “great promoted pins” for clues about how to construct your description, which, in my opinion, is just as important as the picture itself.
You are also going to need to create a targeted audience. Some tips for finding the audience would be to look at Jaaxy, Google’s adwords tool, Ubersuggest or what ever your favorite keyword research tool is to find a group to target. Then go over to Pinterest and start researching pins that come up with those types of keyword phrases. Once you find a group of them that all seem to be related to what your pin is about, use those as targets for your audience.
The basics for setting up a Pinterest promoted pin are:
- Create a pin that is attractive
- Create a description that is compelling
- Create your target audience
- Set up your billing method
- Start advertising on Pinterest
Make RSS feeds for your Pinterest Boards and share them on related sites:
Here is the Ultimate List for Pinterest:
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One of my favorite free ways to grow my Pinterest account is with Viralwoot. It is a good testing ground to find what might gain traction with pinners as well as to grow your followers. You can buy seeds, but it isn’t necessary. For the most part I just follow people, like their pins and repin stuff that I find interesting. As my Pinterest account has many boards in it and that number is growing daily it is pretty simple for me to find a place to pin a wide variety of pins from others.
Pinterest Promoted Pins is a great way to sell Sunfrog Tee shirts too 😛
And finally I leave you with a long list of resources for promoting pins on Pinterest with or without the paid advertising option:
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